Thursday, December 8, 2011

The Evolution of my Packaging

Packaging.  As a consumer (and shop owner) on Etsy..presentation is EVERYTHING to me.  I cannot stand when someone has a fabulous product..but just slaps it in a organza bag and sends it off.  To me, when I purchase something on Etsy..I expect an experience.  When I look at a shop and their items, I want them to present them in a way that really represents what kind of shop they are and shows how much they care.

I'll have to admit...I have never been happy with my packaging.  I have always been back and forth and testing many waters to see what I like and what is more appealing.  This happened A LOT when I was MementoMoriShop and has gotten worse as I am growing with LitBotanica.  One thing about switching my focus to the paper flowers was that I was always afraid of packaging them with out them getting crushed.  The LAST thing I wanted was for someone to get their flower all disfigured.  It's so easy with beaded jewelry..They are tough and I don't have to think about it much..  The flowers are so delicate though! And I was growing bored of the kraft boxes.  I wanted something that would stand out and that would be appealing to the shopper. Old MementoMoriShop packagings:

^----When I first opened my shop
^---I was really loving these bags for a long time

^----Kraft Boxes..
I had found some tins with see through tops in the bridal section that I thought would be a good size for them.  They were pretty pricey though but adorable. I had to make sure I went in with a coupon to buy them! When I was running low on those, I experimented with some little favor boxes(from the bridal area again) that you I tried that. When I had twelve orders in a row to became too much. Too much time spent putting the boxes together when I could be working on the next orders.  

^----Tin Style
Thought at one point I would go back to bags...

^----Complicated Assembled Box
So, after many fights with myself I decided to surrender and order the kraft boxes again.  I told myself though, if I am..I'm going to take time and find an efficient and cool way to decorate them.  I settled on going to to create stickers to put on the top of them.  I really like the way they turned out.  BUT..I ordered them a couple of weeks ago and since then I have had to figure out a way to decorate them until they arrive. Problem is...I have really grown to like what I do now ^.^;;;   I am much happier with the way the boxes look and I think they add a delightful touch! So we'll see what I end up doing in the end. 

I suppose it'll be like anything. Ever evolving. :)



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